Sample Blended Learning Program:
Build Your Online Academy

Below reflects the landing page of my BYOA program.

Upon clicking the Enroll button, you will be able to see a couple of sections I've made available for review for free.

This program teaches and supports coaches and consultants who do not have a background in course design or online learning and would like to build their own online academy.

This program was developed using the LearnWorlds platform, Adobe Photoshop, PPT, Loom and Screen-CastoMatic.

Build Your Own


Virtual Academy

Get your virtual academy up and running with your purposeful transformational programs in this 12 wk accelerator program.

Are you...

  • Struggling to come up with your virtual offer?
  • Overwhelmed at the thought of where to begin?
  • Devaluing your insights and wisdom? 
  • Hitting a wall trying to do this on your own?
  • Not tech savvy, a luddite, by default not desire?

This bootcamp is designed for you!

"To build or not to build?" 

The sooner you build, the sooner you'll benefit!

Build a Brand with Greater Purpose

Ask any teacher what they love about their job and they'll tell you, it's watching their students grow.  it's touching their lives!  That's the power of doing transformational work.  Imagine a year from now, dozens of clients appreciating you for what you were able to share with them.  How your programs improved their lives! What will this translate to?  More than just a profit...a brand built on purpose! 

Claim Your Unique Value+Add (UV+A)

With thousands of virtual courses being designed and offered every week, do you know what will make yours unique?  It's the wisdom you've gained from your life experiences, which is a reflection of what you value.
These are your unique gifts! When you share what you know drawing upon your values, you build immediate resonance with your audience and transfer this Value+Add to your clients.  

Design Your MVP & Flagship Program 

Do you struggle with how to organize your content? Or what to offer? You're not alone. Rather than try to boil the ocean in 12 weeks, this program will help you learn how to scale your content starting with your minimum viable product (MVP)- the one that will get folks ready and eager to work with you - and your flagship program. From there, you'll learn how to create a scalable agile business plan.

Connect & Collaborate in a New Digital World

Let's face it, 2020 was a tough year. But we learned something VITALLY important through it.  To create a new world that supports our collective humanity, we need to connect and collaborate with others - digitally. Research repeatedly shows that adult-learners are now relying on this new connection.  We've moved this needle.
It's time for you to play your record in this new space!   

Gain Greater Freedom "WFH" or Wherever! 

Everyone is touting the benefits of working-from-home (WFH).  Without doubt, it has its perks. But the real joy isn't sitting behind the desk in your pjs, now, is it?  NO!  The real joy comes from knowing you can take your edu-prenuerial business anywhere in the world with just an internet connection!  Why not gain the freedom of serving others looking to learn from you while someone is serving you a lemonade on a veranda overlooking the ocean!?

Plus a few other things you can share with that inner critic! 

"I'm a great coach/consultant, but I don't know how to be an edupreneur."

If you've already been putting yourself out there as a coach and/or consultant inspiring change in others' lives or how well an organization performs, you've got what it takes to also be an edupreneur.  You've already been educating, inspiring, informing others.  All skills are transferable. In this bootcamp, you'll discover how to run with what you know and how to get help where you don't producing new digital solutions.  You'll learn how to tap your wisdom in new ways to reach new audiences. 

"Others are already doing this better or longer than I have." 

I love this one!  You're right.  Others are out there.  Perhaps doing exactly what you hope, wish and want to be doing in this digital space.  GREAT news!  You know what that tells us? Customers and audiences are seeking the solutions you have to offer.  Here's what's also true. NO ONE has your spin, your unique wisdom, your insights.  The great Sufi Master Rumi said it best, "What you seek, is seeking you."  The bigger question is this: Are you ready to trust this and yourself? How better to help answer this question than with a group of peers and a coach eager to see you succeed. 

"I'm so overwhelmed, I don't know where to begin."

Do you know what causes overwhelm?  Having too many great ideas and not enough structure to help organize them. It also comes from not knowing how to say NO and wanting to say YES to too many things because it feels like shutting doors to a world of possibilities.  This bootcamp is designed to help you learn how to structure your content as well as focus your mind on a set of solutions you can stand at a time with positive, mindful intention.  

"I'm not tech-savvy. I can't do this."

Great news.  If you know how to:  Click a mouse, drag and drop, select a photo, write an email, put up a FB post, take a selfie, do a Google search, fill out a form, record a video, read the headlines, you've got the skills to work with the tools to build your own academy!  With the guidance you'll receive and the technical support available to you, you'll be able to get your own academy up and running with pride! 

"I don't have the time or money."

As a recent client, Tom Shepard of Currency Camp, shared with me while developing his academy, we trade our time and money every day for the things we long to have in our lives.  The question isn't if you have the time or money, the question is whether you want to invest both in this dream you have to broaden your reach, extend your expertise, tap your wisdom and make a difference that leads to greater prosperity and sense of purpose. Only you can answer that. Only you can decide if your dream is worth it. I believe it is -- because you're here!  Reading this. Right now.  You're already trading your time to begin to make this dream come true!  


What's included...

  • 12 Weeks of Roll-Up Your Sleeves Support to Get It Done Expert Guidance
  • 48 Hours of Instruction
  • 10 Hours Private Coaching Sessions
  • Video-Based Learning
  • Dynamic Discussions
  • īLAs Virtual Academy Bootcamp Exercises

What we'll cover...

This 12 week program is chunked into 6 bi-weekly sessions intentionally paced to support your process as you build your engaging, purposeful, transformational virtual academy.  It's packed with 20 years of experience of producing blended learning solutions and guiding business leaders on how to leverage learning technologies to reach audiences with Value+Add solutions.  It includes lives sessions, video-based learning, group coaching, self-paced work and 1:1 mentoring.  

Program Outline

Orientation - Begin as early as March 29th!
Our initial kick-off begins with getting to know you. We'll review how you can best use the program to support your goals and how we'll move through the content at a pace that makes everything come together seamlessly.

Wks 1 & 2: Name & Claim Your Value+Add
At the heart of every great virtual academy is the edu-preneur who knows the power of their value. In the first two weeks of the program, we'll dig into discovering and defining your Value+Add, that is -- what makes your academy and online solutions unique! We'll explore how you can tap your personal values, leadership values and wisdom to name, claim, reach and resonate with your niche.

Wks 3 & 4: Scaffold Your Solutions
Gaining clarity on your Value+Add, at this point in the program, we'll kick into building your Solutions Scaffold. Over these two weeks, you'll learn how to organize your content into bite-size components that have a rich blend of online self-paced and live content. This will become the blueprint for your thriving transformational virtual academy.

Wks 5 & 6: Produce & Present Your Landing Pages
At this point in the program, you'll be waking up bubbling with ideas about how to present your solutions, which is the perfect time to jump into producing and presenting the landing pages of your new academy so you can get the word out that your solutions are coming. You'll lay out your pages in real time, drawing upon templates that make the design process easy and fun, that work with your brand, while receiving group and 1:1 mentoring along the way.

Wks 7 & 8: Prepare Your Prototypes
While we've all heard of the ADDIE process, īLA takes a different approach that works far better in the virtual space: APPIE. The PP's stand for Produce & Prototype, a rapid authoring approach designed to: Give you feedback early in the process, help you stay agile, and ensure your solutions can evolve with your audience's needs.

Wks 9 & 10: Launch Countdown
Hard to believe, but my you are already! You're in the final stretch of developing your solutions and getting them ready to launch. Over these two weeks, you'll be tweaking your solutions with final feedback. And, you'll start to craft your email campaign letters, social media and PR pieces to announce your new academy and programs.

Wks 11 & 12: Launch & Track Your Campaigns
3, 2, 1 - LAUNCH! Here we are! At the launch pad, where you will experience the power and joy of going live with your solutions! We'll explore how to continually promote on social media and work your Value+Add to market your solutions in the weeks ahead. And to review your dashboards to track your participants progress to fine tune your campaigns.
Meet the instructor
Since the mid 90's, I've been designing learning solutions for national and global organizations, working shoulder-to-shoulder with thought-leaders, consultants and coaches who make this world a better place. My whole career has been dedicated to two loves: Watching and harnessing the transformational ah-ha! That moment when we feel and know we and/or those we work with are forever changed and inspired. And, leveraging learning technologies to catalyze change. I'm so excited to bring you this program and invite you to join īLAs Global Community of transformational eduprenuers.

I can't wait to meet and work with you! 

Margaret H. Kelsey, Ed.M.

Created with